Search Engine Optimization

Project Objective

To make our SEO techniques successful for the client business or website with providing prolific digital marketing services. To give them proven SEO strategies which covers website analysis, keyword research, competitor analysis, on page optimization, off page optimization, link building, local SEO and content marketing techniques.

SEO(search engine optimization)

Search engine marketing (SEM) is the practice of designing, running and optimizing search engine ad campaigns. Its difference from SEO is most simply depicted as the difference between paid and unpaid priority ranking in search results.

Our Clients

We provided Services to Different Industry like Website, Education, Hotel, Online Marketing, e-Commerce website, etc.


The following are the biggest challenges for us:

1)Writing a strong product description:-There are number of challenges with providing a strong product description for all the products on your website. Generally, an ecommerce website consists of thousands of products, and they are automated to a certain extent. This leads to poor SEO quality when it comes to content and providing value to the reader.

2)Low quality content:-Written content should be of high quality. the need for high quality content has risen after Google panda Algorithm release. Also as already mentioned try to write unique and easy -to-read product description

3)Loading speed:-Website loading speed is one of the main reasons why visitors abandon a website or their cart. If you are running an ecommerce site, you should not overlook the time it takes for your website to load. In short, every second counts and the longer it takes to load the website, the higher the chances of lower conversion rate, high bounce rate and so on. More loading time, the more loss of visitors which indirect loss of revenue.

4)SSL:-SSL is essential for any website and it becomes more critical when it comes to ecommerce’s is part of the technical SEO and provides not only security but also improves SEO in the eyes of google. SSL protects the content that is shared between that is shared between the user and the website.

5)Managing user reviews:-For an ecommerce website, it is essential to understand that there are both positives and negatives of enabling user reviews on your website. You also need to manage reviews to ensure that they have impact on your website SEO so don’t just allow any discussion and avoid fake or unnecessary reviews to keep your ecommerce website SEO healthy.

6)Site design and redesign: -The biggest challenge here is to redesign the website after it has decent traffic and content. There is a huge chance of growth if the design/redesign is done correctly


1)Keywords:-Keyword stuffing is the devil. However , one trick to getting around this spammy, black-hat tactic was to fill meta-description and headers with keywords. Essentially you are trying to create a message that intrigues people and makes them click. make it more natural, focusing less on the raw keywords. emphasizing just a few key elements is a far more effective approach and helps websites rank over time.

2)Building individual web pages for individual keywords:-Speaking of keywords, another smarmy tactic employed in SEO is dedicating a single page to target a specific variation of a keyword.

3)Leaving Social media out of your SEO Strategy:-Don’t create profiles on sites with low -quality followers .and don’t spread yourself too thin trying to keep up with competitors. Because it’s better to be on a few, quality social sites than to have an inactive account of all channels.

4)Ignoring the power of mobile:-Optimize the content for mobile users by using a large comfortable font for the body so users don’t have to squint and also use plenty of white space in your content, and also avoid your headline font so big that it covers entire screen space. Implement mobile search practices such as using conversational phrases, questions and full sentences.

5)Don’t rely only on search:-Apart from keyword search the marketer should use its domain name to optimize brand name. By applying branded extension or brand can create domain names that include their brand name in URL, by capitalizing on brand name, by itself it is positively affecting SEO by driving direct traffic, and thereby google indirectly includes in the platform and it also draws links better than non-branded content

"Business Benefits"

Providing your audience with relevant information, related photos or videos to support text, easy to navigate web pages or a mobile -friendly website configuration, all this leads to better user experience. This leads to more leads, better brand recall and higher conversion rates by improving your search ranking.
Inbound strategies are the most effective and successful source of leads among Business to Business (B@B), Business to Customer(B2C) and non-profit organizations >inbound includes search engine optimization.
SEO leas where a customer makes the actual research of your product or service results in higher conversion. Statistics shows that an average 14.6%close rate is achieved from SEO leads, compared to 1.7% close leads from outbound leads
Good ranking of your site on any search engine websites can guarantee you higher conversion rates
SEO lowers advertising costs when you already have a higher ranking where there is no need to pay per click or advertise your page, as you will continue to stay above the rest of the search results as long as internet users click your search links
ranking first, second or third may give your customers the idea about your position in market
SEO ensures that your products easily found by search engine sites through regular and organic search.
High ranking /position in results of high tendency for your website to be visited by users, which are considered your leads, these leads turn into customers after they get their desired data. Customer when satisfied will either make purchase, sign up or subscribe. Bottom line your conversion rate increases further your gaining of share of the market
When you land on the first page of search engine sites more and more people will know about you, and your brand awareness can go along ways and reach out to various social media platforms