PROJECT OBJECTIVE
To implement a retail strategy that influences customer buying behavior, enhances store flexibility, and provides a seamless user experience through an engaging eBay store design.
PROJECT REQUIREMENT
The goal was to design a professional and customizable eBay store layout that aligns with the Propiercing brand identity while improving navigation, product visibility, and customer engagement.
- Custom Design: Added branding elements like logos, featured banners, and highlighted product sections.
- Store Categories: Created structured product categories to improve product discovery.
- Product Research: Conducted analysis to identify trending products and competitive positioning.
- Visual Strategy: Matched design elements and color palette with the brand’s visual identity.
- Product Images: Implemented high-resolution, well-lit product images on clean white backgrounds.
CHALLENGES FACED
- Adapting to Change: Keeping up with evolving online shopping trends and maintaining brand relevance.
- Subscription Tiers & Fees: Managing varying costs and maintaining profitability across eBay plans.
- Seller Limits: Understanding and optimizing performance-based selling restrictions.
- Product Listing Process: Streamlining the creation of multiple listings efficiently.
- Inventory Management: Synchronizing stock updates across multiple selling platforms.
SOLUTIONS
- Optimized Category Structure: Added subcategories to enhance navigation and reach.
- Improved Seller Limits: Focused on maintaining service quality and customer satisfaction for regular reviews.
- High-Quality Imagery: Used resizing and optimization tools to ensure professional visuals.
- Customer Feedback Integration: Automated systems helped sync orders and collect valuable insights.
TECHNOLOGIES
HTML5, CSS3, Bootstrap Framework
