PROJECT OBJECTIVE

The customized eBay store front design enables sellers to stand out from the crowd and showcase their business using a custom-built page to increase sales revenue.

PROJECT REQUIREMENT

  • Create a personalized home page on eBay to showcase all items in an organized layout.
  • Attract new and repeat buyers to browse the store’s offerings.
  • Include customization features that help build brand identity on the eBay store.
  • Provide marketing and merchandising tools, including pricing insights and promotions.
  • Offer tips on increasing sales through competitive shipping costs.
  • Enable opportunities to provide discounts and special sales to eBay buyers.
  • Implement clear customer return policies.
  • Design a customizable storefront homepage.
  • Control featured items to highlight top-selling products.
  • Organize merchandise into well-structured store categories.

CHALLENGES FACED

  • Many custom or template eBay store designs are JavaScript-based, which became incompatible after eBay banned active content in 2017. This caused many older designs to stop functioning properly.
  • Ensuring a great mobile experience as eBay users increasingly shop through mobile apps — product descriptions often didn’t display well on smaller screens.
  • eBay’s “Group Similar Listings” feature limited visibility of product descriptions, reducing the impact of older design layouts.

SOLUTIONS

  • Do It Yourself: Designed simple, customizable layouts suitable for sellers with smaller inventories and moderate sales volume.
  • Good Store Design: Focused on creating user-friendly and visually appealing store pages to enhance the shopping experience and encourage repeat visits.
  • Custom-Made Designs: Developed unique branding elements such as banners and logos for a professional look that builds buyer trust.
  • Highlights: Integrated visual emphasis on sale items and implemented cross-promotion features to increase overall basket size and conversions.

TECHNOLOGIES

HTML5, CSS3, Font Awesome